Book a session
Since 2021
6 mins
If you're interested in learning more about Product Management, Product Design, UX Research, and Design System, please reach out to me. I'd be happy to offer guidance and mentorship.
Great design is where user needs and business goals meet. I seek to understand both to design user-centred, inclusive and accessible products and services.
Lays the right groundwork, defines the opportunity, and charts the path forward.
Sparks ideas, reveals truths, amplifies design performance, and shows how it impacts people.
Blends psychology, technology, people, and ideas to bring the project to life.
I’m a design leader with over 15 years’ experience across design, engineering, and product management. With a background in software engineering and hands-on experience leading product teams, I bring a systems-thinking approach to crafting end-to-end customer experiences.
I focus on delivering inclusive, accessible, and data-informed solutions that serve millions of people. I thrive in complex environments, building high-performing, collaborative teams and driving outcomes through strong partnerships across design, product, engineering, and executive leadership.
My approach balances strategic thinking with hands-on delivery, and I’m passionate about scaling design practices that embed inclusion, innovation, and measurable impact.
I usually work on B2C software, that's my forte--where I shine best. But I also have about 15 B2B software products in my portfolio. I do end-to-end product design + branding.
I only charge hourly for my ongoing projects that need work on the regular. One-time projects are charged upfront to keep it transparent and clean! My hourly rate is $100.
I work Pacific Standard Time, but I'm always ready to help out in emergencies, no matter the hour.
Depends on the scope of the project, really. Some projects take less than a week. Some take months. The best way to find out is to get on a quick call with me, and discuss it. No strings attached!
I quote a price upfront--so that you know exactly what you're paying and for what, and there are no surprises later. The exact cost of your project depends on the scope and requirements!
I take a problem-forward approach. Whether we're iterating on an existing product or building a new one from scratch, how to solve the user's problem in the simplest way possible is my first concern.
Send me an email to understand my process in depth!
The best metrics are customer adoption, happiness, task success, and engagement. There are a number of frameworks such as the System Usability Scale that help us understand product performance and I'm happy to help with that.
I always make sure to help out my clients one month after the project ends, for free. For any help post that, we can work out an ongoing arrangement!
